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Stuttgart - The Mercedes DTM Mercedes AMG C-Coupé driven by Christian Vietoris gets a makeover for the 2014 DTM season. The DTM car driven by last season's top ranked Mercedes-Benz driver will appear in the colours of Mercedes-Benz Original-Teile on this year's grid.
Mercedes-Benz Service & Parts will be the new main sponsors of the Mercedes AMG DTM team for the next two years, 2014 and 2015. Vietoris will thus line up for Team Original-Teile AMG Mercedes this season. The Mercedes-Benz Original-Teile logo will appear on the car, on the helmet worn by Vietoris, on his racing overalls and on the team's car transporters. The Original Teile Mercedes AMG C-Coupé will see action for the first time during the season opener at Hockenheimring Baden-Württemberg (May 4th).
Mercedes-Benz Service & Parts are responsible for the global service and parts business both at Mercedes-Benz and at smart cars, as well as taking care of all logistics and operations for Mercedes-Benz, smart cars, Daimler trucks and MB vans worldwide. The business includes the service network with centres throughout the world and the call centre for customer queries in Maastricht. The parts arm of the company encompasses the marketing of both new and used parts, plus the development of innovative parts products and parts logistics.
"I've always liked the look of my DTM cars, and nothing has changed this season in that respect. The "Mercedes-Benz Original-Teile" brand stands for first class materials and the perfect matching of function and vehicle - it's precisely those qualities that are needed in the DTM. I can hardly wait to get out on track in my new Original-Teile Mercedes AMG C-Coupé. To achieve my first DTM victory this season in it would be just brilliant. At any rate, the car's appearance makes it look a winner already!"
Dr. Jens Thiemer, Head of Marketing Communications at Mercedes-Benz Cars:
"The DTM provides exciting motor racing and competition at the highest level. Drivers delight fans both at the track and in front of their TV screens every race weekend without fail. Consequently, the DTM is the perfect platform to further increase awareness of our Mercedes-Benz Service & Parts brand and demonstrate the quality of our products."
Dr Martin Zimmermann, Head of Mercedes-Benz Service & Parts:
"Know how, excellence, precision and reliability - those are the qualities incorporated in Mercedes-Benz parts that have been so successfully utilised in our vehicles for decades. And of course, we can also see these fine qualities in our driver Christian Vietoris, in his team and in our DTM Mercedes AMG C-Coupé. We at Mercedes-Benz Service & Parts are looking forward to an exciting racing season."
Source: Daimler AG